Focused Experiences

Narrow the number of choices to the minimum essentials, and focus on making the choices the most valuable tasks available in the interface. Reducing the number of features in your interface allows for the user to easily access needed tasks and information rather than being lost in puddle of unnecessary functions, additional features add complexity. Instead, provide a premium experience in the primary tasks that the interface offers. Make sure that the set of features offered is focused to the particular task. Many interfaces provide lots of functionality that enable many separate tasks. Make sure that your interface’s task is clear and that its features focus on performing that task well. Reduce the number of available paths and choices, so that the next step and available options are always available to users. The balance is often apparent by conducting user testing with someone other than the designer walking through each task that the interface offers.